Rockwell Group The Diner — the monument

Project

The Diner

Client

Rockwell Group

Location

Milan, Italy

The Diner

Salone del Mobile

For the 25th anniversary of Surface magazine, Rockwell Group joined by 2×4 design studio created an intimate, contemporary interpretation of the American diner. The Monument helped create a series of images for their press release.

Renderings for Real Estate New York

“Uniquely American”

The 3,640 SF space located below Milan’s Centrale railway station consisted of four stateside eateries – the roadside diner, East Coast luncheonette, Midwest diner, and West Coast diner. Furniture from American brand Design Within Reach is used throughout the space.

Surface Magazine the diner rendering

Design Boom The Diner Rendering

CNN The Diner Rendering

Dezeen the diner rendering

Architects Newspaper the diner rendering

Aesthetica diner rendering

Dinner, Drinks, & Disco.

At night, the space transformed into a nightclub featuring performances and parties – winning “Best Engagement” at the Milano Design Awards.

3d rendering of diner booth milan